EXPERIENTIAL MARKETING
Zoom Night club
Challenge
- Needed to stand out in a busy club zone
Solutions:
- Perform survey to gain insight on people living in the area
- Created a Drinking game theme event (what the people wanted to see)
- Campaign, Place street team at busy subways station nearby
- Give out coupons for free spins and collect contacts for early guest-list access
- Offer local artist the opportunity to perform live
Results:
- Collected over 1000 emails information for interested customers.
- Created a loyal following fan group by creating stand out memorable events
- Profited twist beyond projected measurement per events
- 100% in venue sale
